Logotype

Graphic design

Diecut

Mockup

Summary

The brief was to change the perspective of what can be part of our nutrition sources: create an attractive packaging for food based on insects.

A survey of what could possibly make people try out new products based on insects were conducted. Conclusion:

  • packaging needs a window
  • photos and/or detailed illustrations of insects is unattractive
  • graphics and/or patterns that evokes insects is preferable

The choice of product fell on a bread mix with cricket flour (just add water and an oven).